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Management Information Systems Managing the Digital Firm
For introductory courses in IS (information systems) and MIS (managementinformation systems).
The authoritative, case-based study of IS in business today
Management Information Systems: Managing the Digital Firm provides the most comprehensive overviewof information systems used by business firms today, while drawing connectionsbetween MIS and business performance. The Laudons are known for theiroutstanding real-world case studies, which describe how well-known companiesuse IT to solve problems and achieve business objectives. Students developsought-after skills, such as leading IS-related management discussions andusing IT to meet bottom-line results. Each chapter of the 17th edition featuresall-new Interactive Sessions, new Video Cases, and a new Career Opportunitiessection building practical job-seeking skills.
ISBN | 9781292403281 |
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Língua | Inglês |
Autor | Kenneth C. Laudon, Jane P. Laudon |
Editora | Pearson |
Data de publicação | 06/2021 |
Páginas | 648 |