Utilizamos cookies para melhorar a navegação dos nossos utilizadores. Para cumprir com a nova legislação de privacidade, precisamos de pedir o seu consentimento para continuar a usar cookies. Saiba mais.
Global Marketing, Global Edition, 10th
Special Price 69,17 € Regular Price 76,85 €
SKU
9781292304021
- Cases were written to encourage student interest and learning, stimulate class discussion, and enhance the classroom experience for students and instructors. More than 50% of the chapter-opening vignettes and related end-of-chapter cases are new to the 10th Edition and cover companies such as Apple, Google, and McDonald’s. Cases retained from the prior edition have also been revised and updated for this new edition.
- Examples of current global marketing practices as well as quotations from global marketing practitioners and industry experts engage students -- helping them to draw parallels between the material and their lives.
- Updated - Sidebars provide students with original insights into the complexities and subtleties of shifts in the external environment, including economic and social disruption, and their implications for global marketers.
- Discussion of hot topics, including social media, BRICS nations, and sustainability and corporate social responsibility, help students develop cross-cultural and technological awareness and engage with issues.
- Recent research findings and tables (containing key company, country, and industry data) help students be conversant in the most current conversations that are happening in this field. The data has been reorganised for improved clarity, comparability, and visual impact.
- Global Marketing is written in a clear, simple, and an easy-to-understand language, providing conceptual and analytical tools that help and prepare students to understand global marketing.
- More infographics have been incorporated into the text to enhance clarity and visual appeal.
- Organisational websites are referenced for further student study and exploration.
| ISBN | 9781292304021 |
|---|---|
| Língua | Inglês |
| Autor | Mark C. Green Warren J. Keegan |
| Editora | Pearson |
| Data de publicação | 2020 |
| Páginas | 632 |