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International Business, Global Edition, 16th
Special Price 63,07 € Regular Price 70,08 €
SKU
9781292214733
- Cases and features bring concepts to life
- Author-written cases begin and end every chapter, either introducing new material or integrating what has already been learned. These cases set the standard for integrating theory with practice on three levels.
- Looking to the Future features in each chapter offer scenarios that are important to managers, companies, or the world. The topic of each feature alludes to ideas discussed in the chapter in a way that prompts students to engage their imagination about the future of the world.
- Point-Counterpoint features bring the topics of major debates to life in a way students can understand and investigate, highlighting the diversity of perspectives that managers and policymakers use to make sense of vital issues. The give-and-take between the two sides of the debate link theory and practice in a way that helps spark classroom discussion.
- Maps enhance geographic literacy, add interest, and illustrate facts discussed in the text. Many case maps zero in on the case company’s home country or market region to give students a close-up look at foreign locales. A complete atlas can be found in Chapter 1.
- Does Geography Matter? sections appear within appropriate chapters.
- NEW! Marginal notes are now used to summarise discussions, while marginal chapter review notes lead students back to earlier material that helps them fathom later discussions.
- UPDATED! Recent global changes and developments are referenced in the text.
- UPDATED! The text’s overall length has been reduced by more than 200 pages without sacrificing content, coverage, or quality; as a result, the text is now more engaging, interesting, and readable than ever.
- UPDATED! and NEW! All cases from the previous edition have been extensively updated and 7 new ones have been added
| ISBN | 9781292214733 |
|---|---|
| Língua | Inglês |
| Autor | John Daniels Lee H. Radebaugh Daniel Sullivan |
| Editora | Pearson |
| Data de publicação | 2018 |
| Páginas | 681 |