Utilizamos cookies para melhorar a navegação dos nossos utilizadores. Para cumprir com a nova legislação de privacidade, precisamos de pedir o seu consentimento para continuar a usar cookies. Saiba mais.
Marketing for Hospitality and Tourism, Global Edition, 7th
Special Price 64,28 € Regular Price 71,42 €
SKU
9781292156156
-
Keep your course current with the latest information and trends in Hospitality and Tourism Marketing.
-
UPDATED: Shows readers the importance of sharing economy and social media.
-
Social media topics are integrated throughout the book to show how it can increase customer loyalty, build brand awareness, and reduce promotions costs.
-
Material on crowdsourcing, consumer-generated content, live-like-a-local, social responsibility, and other current topics gives readers an up-to-date view of how sharing economy and social media affect marketing efforts.
-
Chapter 16 now includes a major section on social media.
-
-
UPDATED: Extends generational and lifestyle marketing - The Seventh Edition expands on generational and lifestyle marketing and provides current cases and examples of generational and lifestyle concepts throughout the book.
-
UPDATED: Provides a contemporary overview of destination marketing. An extensively revised Chapter 17 includes a destination marketing framework, new sections on tourism competitiveness, branding tourist destinations, and creating and managing visitor experiences such as co-creation and live-like-a-local experiences, reflecting the current and future state of this increasingly important space.
-
UPDATED: Reflects current industry trends. The Seventh Edition is extensively revised throughout every chapter to give readers the most current view of the field.
-
UPDATED: Uses interesting industry examples to entertain and engage students. Chapter-opening Vignettes, Marketing Highlights, and other features highlight hot-button issues in marketing. Over half of the chapter-opening vignettes are new illustrating how topical brands or new cases and examples show how actual companies have successfully applied marketing theories to real life situations.
-
Translates the authors' industry and academic experience into the definitive book for this course. The author is known as the leading marketing educator worldwide and this book is known as "the bible" of the hospitality field.
-
Explains how each team member in every area of operation participates in hospitality marketing. Its integrative approach examines various roles (general manager, human resource manager, food and beverage manager, front and back office, etc.) and their contribution to marketing efforts.
-
-
Bring the subject to life and facilitate learning.
-
UPDATED: Provides hands-on application assignments. Assignments include end-of-chapter Experiential Exercises and Internet Exercises that require students to visit a business, analyze a marketing tactic, and evaluate industry-leading websites.
-
UPDATED: Features lively photographs, drawings and tables. Each page is laid out in vivid, four-color format. New photos in the Seventh Edition illustrate the growth of international tourism.
-
Develops important critical-thinking skills. Students are challenged with thought-provoking case studies and end-of-chapter questions.
-
Helps students focus their study and retain important concepts. Chapter Objectives, Key Terms, and Chapter Reviews provide convenient learning and memory tools.
-
-
Support teaching and learning.
-
UPDATED: Supports teaching with comprehensive instructor supplements. An Instructor’s Manual, a test bank, and PowerPoint slides help instructors easily deliver their course. While
-
| ISBN | 9781292156156 |
|---|---|
| Língua | Inglês |
| Autor | Philip T. Kotler John T. Bowen James Makens Seyhmus Baloglu |
| Editora | Pearson |
| Data de publicação | 2016 |
| Páginas | 680 |